webapp, MVP
Heritage is a travel app designed for both professional tour guides and passionate travellers to share immersive routes. The app provides not only interactive maps and location descriptions, but also personalised recommendations and audio-guided experiences, making each journey engaging and informative.
UGC Travel app
Key Design Challenges & Solutions
1
Route Discovery & Filtering
Challenge: Ensuring users can easily browse and find relevant walking tours based on their interests, time constraints, and preferences.
Solution: Designed an intuitive browse and filter system with dynamic categories (e.g., historical sites, cultural spots, food experiences). The interface prioritises ease of navigation, allowing users to quickly filter by duration, location, difficulty, and type of experience.
Solution: Designed an intuitive browse and filter system with dynamic categories (e.g., historical sites, cultural spots, food experiences). The interface prioritises ease of navigation, allowing users to quickly filter by duration, location, difficulty, and type of experience.
2
Multi-Level User Profiles
Challenge: Creating an engaging yet structured user profile system that caters to both casual travellers and professional guides.
Solution: Implemented a tiered account system:
✔ Guest Users: Can browse public routes and preview experiences.
✔ Registered Users: Can save favourites, leave reviews, and customise their route lists.
✔ Guides & Content Creators: Can upload their own routes with multimedia elements, set pricing (if monetisation is enabled), and engage with their audience.
Solution: Implemented a tiered account system:
✔ Guest Users: Can browse public routes and preview experiences.
✔ Registered Users: Can save favourites, leave reviews, and customise their route lists.
✔ Guides & Content Creators: Can upload their own routes with multimedia elements, set pricing (if monetisation is enabled), and engage with their audience.
3
Interactive Route Pages
Challenge: Presenting detailed travel information in a structured yet engaging way.
Solution: Designed comprehensive route pages that integrate:
✔ High-resolution images and videos for visual storytelling
✔ Step-by-step navigation and interactive maps for seamless exploration
✔ Audio narration and personal insights to bring history and culture to life
Solution: Designed comprehensive route pages that integrate:
✔ High-resolution images and videos for visual storytelling
✔ Step-by-step navigation and interactive maps for seamless exploration
✔ Audio narration and personal insights to bring history and culture to life
Design Process
1
User Research & Competitive Analysis
Analysed existing travel platforms to identify UX gaps and user expectations.
2
Wireframing & Prototyping
Created low-to-high fidelity wireframes to structure core functionalities
3
Design System Implementation
- Created the foundation for a scalable design system, ensuring consistency and efficiency for future UI updates.
- Provided guidelines and recommendations for the in-house design team to maintain and expand the system.
Impact & Next Steps
Ready for pitch prototype
MVP development documentation
MVP development documentation
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Functional prototype that provides a foundation for development, ensuring a smooth and engaging user experience. - Scalable design system that supports future enhancements like monetisation features, and social sharing capabilities.
- Validated UX framework that balances user needs with content creator requirements, setting the stage for community-driven growth