Interfaces and all that jazz, that's hidden under...

A US-market platform helping job seekers cut through the application grind. I designed the product end-to-end: a landing page, a quiz-based onboarding funnel, and a dashboard combining job matching with AI-assisted CV preparation — taking the product from concept to launch as a solo freelance designer.

Families of neurodivergent children often wait months for professional assessment with little to guide them in the meantime. As cofounder and product lead, I took Dododo from concept to a live product — a web app offering developmental testing and personalised activity plans for children aged 2–8 — now piloting with 20 families in the UK, backed by early investment.

A web-based calculator helping doctors and the public assess the risk of serious illness from COVID-19, built to GDS standards for NHS use at the height of the pandemic. I designed and usability-tested an interface simple enough for NHS staff with no time to learn new tools — three pages, familiar patterns, high speed and accuracy. The model behind it was used by NHS Digital to identify 1.7 million high-risk patients for shielding and vaccination priority.

OED needed to make centuries of linguistic data genuinely searchable. I designed an AI-powered quotation finder and research assistant that lets users find and verify word usage instantly — balancing AI speed with the accuracy and trust an academic audience expects. The feature is now in production.

A team of data scientists had a working AI model but no product. I ran stakeholder workshops to define users, personas, and MVP scope, then designed the full UX framework — from user flows to a clickable prototype — with usability and compliance considerations embedded from the start. The result: a research concept transformed into a pilot-ready, regulation-conscious medical product.