Alexandra Nemytova

• Designed and shipped AI-powered features for Oxford English Dictionary, an AI quotation finder and research assistant, now in production
• Redesigned the AI assistant's interaction model around real system latency, embedding it in the page instead of a modal so researchers keep working while queries run
• Led the redesign of Oxford Learning Link, a self-study and assessment portal for students and tutors across Higher Education titles; cut the access flow from eight screens to three
• Design to WCAG AA as standard, from colour and interaction patterns through to how designs translate into accessible front-end code
• Drive continuous UX improvement across the Oxford Academic platform, including major updates to premium dictionary products
• Lead UX discovery and analysis, present solutions to internal stakeholders, and define research tasks for the research team; build HTML and Figma prototypes
• Designed publishing analytics dashboard concepts, turning complex usage data into clear decision views
• Initiated and launched a documentation project mapping platform data and interfaces
• Work in agile cross-functional teams with product managers, engineers and researchers; contribute to platform-wide consistency across a complex product ecosystem

• Designed and usability-tested the NHS COVID-19 (QCovid) risk calculator to GDS standards in a regulated clinical context
• Designed and researched a case management system for West Essex County Council through dozens of in-depth interviews with frontline social care workers, plus admin dashboards for volunteer matching and coordination
• Designed local authority financial claim services used by the general public, including claims completed on someone else's behalf, and the hub page holding them together
• Redesigned an internal B2B time-tracking and reporting system used across the company, cutting timesheet completion time by 65%
• Turned a client's concept into an AI-powered medical product MVP, running a six-hour stakeholder workshop through to a clickable prototype handed over for clinical validation and development
• Designed and streamlined a student placement system, improving workflow efficiency

• Co-founded and led product and design for a web app offering developmental screening and personalised activity plans for children aged 2 to 8, taking it from concept to a UK pilot, backed by early friends and family investment
• Moved registration from the start of the screening questionnaire to the end, taking sign-ups from zero to 20 registrations and 9 purchases on the same paid placement
• Rebuilt the product around parent confidence and support after pilot research showed the real barrier was acting on guidance, not lacking it
• Designed the service beyond the screen: the physical activity box, its contents, inserts and printed materials, alongside packaging and logistics testing

• Designed and launched an AI-powered job search platform for the US market, owning the product end to end: marketing funnel, onboarding, and a dashboard with job matching and AI-assisted resume preparation
• Worked in constant dialogue with AI engineers to map where the models were reliable and where the product needed to compensate

• Built and led design for a multilingual mental health platform from zero to launch, supporting a community of 20,000+ members
• Built the design system and UI kits that other designers and external developers worked from, across six products
• Owned onboarding, email sequences and scripted dialogue flows, including a Telegram assistant for people managing stress
• Led a remote design team and defined product strategy end to end

• Lead brand, website, and digital and print materials for three London conferences; built the digital team's workflow and systems

• Seven years designing and laying out a print and online magazine, a visual school where nothing can be quietly fixed after publication; led UI/UX for the web portal and online shop

Earlier: Creative Designer, Luckybird Concept (2013 to 2014). Motion and Broadcast Designer, RT (2005 to 2013).