Product Designer Alexandra N

Startup designer | Alexandra N

Interfaces and all that jazz, that's hidden under...

Hi, I'm Alexandra, I am a UX and Product Designer with over 6 years of experience, focused on early-stage startups and teams launching new products and features

I'm your guy if you need to...

proof an idea, launch and scale the product

review and improve user experience, provide an excellent customer experience and meet business needs

research a complex domain, find elegant solutions for complex problems, develop a hypothesis-driven strategy

My background and active interest in Design, Marketing, and Psychology gives me a unique perspective on the complexity of human behavior. Together with creative experience, this led me to develop an integrated approach to product design.

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Strategic Approach to Product & UX Design

Great design is more than just aesthetics—it’s about understanding users, shaping strategy, and driving business success. My approach combines Design Thinking, UX Strategy, and Product-Market Fit analysis to ensure every project is user-centered, strategically aligned, and technically feasible. Below is an overview of how I apply these principles.

1. Empathise – Understanding User Needs & Market Gaps

Before solving problems, I focus on deep user research and market analysis to uncover pain points, behavioral patterns, and competitive gaps.

Key projects where I applied this:

Case Management System for West Essex County Council – Conducted 12 in-depth interviews with social workers and municipal employees, mapping data workflows, inefficiencies, and compliance constraints in public case management.
Freemynd Mental Health Platform – Led user research with psychologists and helping professionals, identifying pain points in self-marketing, lead generation, and service discovery, which informed the expert catalog strategy.
Time Management System for IT Consultancy – Conducted employee surveys and user interviews, identifying critical issues in time-tracking inefficiencies, payroll bottlenecks, and compliance gaps.
Flower Power E-commerce Strategy – Customer journey mapping and persona analysis to optimize the custom bouquet ordering experience, resulting in a 23% increase in average order value.

🔹 UX Strategy: Market Gap Validation
I apply competitive analysis, trend forecasting, and qualitative research to align UX initiatives with business opportunities.

2. Define – Translating Insights into UX & Product Strategy

Once research is complete, I synthesize findings into user personas, problem statements, and product positioning frameworks.

Examples of UX & Product Strategy Development:

Freemynd UX Strategy – “Helping professionals struggle to promote their services effectively because existing platforms do not provide customisable personal pages with integrated lead capture. We create a solution that provides a flexible expert directory.”
Oxford Learning Link Redesign – “Students find navigating free vs. paid content difficult, leading to low engagement with available resources. Solution: Redesign IA and introduce better search filtering.”
SaaS Case Management System – “Social workers manually transfer data to Excel due to a lack of intuitive filtering and case assignment features. Solution: Redesign filtering and workflow automation.”
Medical MVP UX Roadmap – Developed a user journey for an AI-powered diagnostic app, balancing regulatory compliance (MHRA) and patient trust.

🔹 Product-Market Fit: Problem-Solution Alignment
I define core value propositions and business feasibility checks to ensure the UX vision aligns with product-market needs.

3. Ideate – Defining Scalable, High-Impact UX Solutions

At this stage, I brainstorm, prioritize, and prototype solutions, ensuring they are feasible, scalable, and aligned with business objectives.

Some strategic initiatives:

Oxford Learning Link IA Overhaul – Introduced visual content indicators and UX heuristics-driven search filters to increase discoverability of free vs. paid content.
SaaS Student Placement System UX Roadmap – Designed scalable, reusable UI components for multi-agency collaboration, reducing onboarding complexity for new users.
Medical AI MVP Strategy – Defined patient engagement workflows that minimized cognitive load while integrating AI-driven diagnostics.

🔹 UX Strategy: Scaling & Growth Roadmap
I map out how a product will scale, identifying onboarding challenges, feature evolution, and monetization potential.

4. Prototype – Creating & Validating Functional UX Concepts

Prototyping is where ideas become tangible. I focus on rapid iteration, usability validation, and high-fidelity UI execution.

Key prototyping highlights (Figma, Miro, VsCode):

Oxford University Press, developing an interactive HTML/CSS prototype to demonstrate design decisions to stakeholders and the dev team is a routine job
Freemynd (Character Map) – Designed a psychological self-diagnostic interface with gamified progression and dynamic PDF result generation.
AI-Powered Medical MVP – Created early-stage UX concepts integrating conversational AI interfaces for medical diagnostics.
Travel App – dev-ready prototype

🔹 Product-Market Fit: Early Adopter Testing
I use low-fidelity MVPs and lean validation techniques to test market demand before full-scale development.

5. Test & Iterate – Measuring UX & Business Impact

User testing is key to refining solutions, increasing engagement, and driving conversions.

Key testing initiatives:

QCOVID (Risk calculator) – Conducted real-world usability testing with visually impaired users, optimizing for screen reader navigation and WCAG compliance.
Freemynd Usability Testing – Ran remote usability tests with psychologists and therapists, optimizing the onboarding experience and service discovery.
E-commerce Conversion Optimization (Flower Power) – A/B tested custom bouquet order flows, increasing average purchase value by 23%.

🔹 UX Strategy: Metrics & Continuous Improvement
I track conversion rates, engagement KPIs, and usability scores to iterate based on real-world performance data.

6. Product-to-Market Strategy – Positioning UX for Business Success

A great product doesn’t just need good UX—it needs a go-to-market strategy, clear positioning, and data-driven decision-making.

How I integrate UX & business success:

Freemynd Launch Strategy – Developed branding, UX, and product messaging to position the platform as a holistic mental health & coaching ecosystem.
Kids Learning App Growth Model – Created an acquisition UX funnel with early-stage user engagement.
E-commerce Growth for Flower Power – Implemented social proof UX patterns that increased Instagram engagement by 230%.

🔹 Product-Market Fit: Sustainable Growth Design. I ensure that UX decisions drive retention, engagement, and long-term business scalability.

Want to explore a specific case study?
Let’s chat!

the Caracter map

Architect, prototyping, user testing, launch

Mental health support platform

Founding Product design, UX Strategy

Travel social app

Product design

Online treatment programme

Usability analysis, redesign

Learning app

Product design, UX Strategy

Covid risk calculator

UX/UI, User testing

Clinin EHR dashboard and patient mobile app

Product design

AI-based medical app

MVP. User research, Prototyping

Saas, Transport modelling system

Branding, Product design

e-Comm app

Product design

Time management system Saas

Product design

make it happen

make it grow

make it fun

What’s Next? Let’s Talk!

I see every project as a collaboration between users, businesses, and technology, and I love working at the intersection of all three. If you’re looking for a strategic, hands-on product designer who can drive UX/UI initiatives end-to-end, let’s connect!