Alexandra Nemytova

• Design to WCAG AA as standard across Oxford Academic products, from colour and interaction patterns to accessible front-end implementation
• Led the redesign of Oxford Learning Link, a self-study and assessment portal for Higher Education students and tutors; cut the access flow from eight screens to three
• Partnered with an external research agency, translating user-testing findings into design and flow changes; took one product from early stage to finished prototype
• Lead UX discovery and analysis, present solutions to stakeholders and define research tasks; build HTML and Figma prototypes
• Designed and shipped AI-powered features for Oxford English Dictionary, including a quotation finder and research assistant, now in production
• Work in agile cross-functional teams with product managers, engineers and researchers across a complex product ecosystem

• Designed and usability-tested the NHS COVID-19 (QCovid) risk calculator to GDS standards in a regulated context
• Designed and researched a case management system for West Essex County Council through dozens of in-depth interviews with frontline social care workers, plus admin dashboards for volunteer matching and coordination
• Facilitated a six-hour medical AI workshop with data scientists, medical researchers and developers; translated findings into a clickable prototype handed over for clinical validation and development
• Redesigned core flows of PEMS, a student placement management platform, within existing backend constraints, based on four interviews and user shadowing; usability testing showed a 54% improvement in task-completion speed

• Co-founded a developmental screening and support platform for families of children aged 2 to 8, taking it from concept to a UK pilot backed by early friends and family investment
• Recruited families into the pilot, iterating on the landing page to improve engagement: received 107 applications against a target of 20 participants; 20 families received full support and another 10 received product access without the full support package
• Designed the participant journey across developmental screening, initial calls with the product team, consultations with an occupational therapist and exit surveys
• Reshaped the product around parent confidence and practical support after pilot research showed that the main barrier was acting on guidance, rather than a lack of information

• Owned product design for an AI-powered job search platform for the US market, including the marketing and onboarding funnel and dashboard; worked with AI engineers to understand model capabilities and limitations

• Built and led design for a multilingual mental health platform from zero to launch, supporting a community of 20,000+ members
• Built design systems and UI kits across six products; owned onboarding, email sequences and scripted dialogue flows, including a Telegram assistant for people managing stress

• Lead brand, website, and digital and print materials for three London conferences; built the digital team's workflow and systems

• Led UI/UX for the web portal and online shop, alongside brand and design projects for partners

Earlier: Creative Designer, Luckybird Concept (2013 to 2014). Motion and Broadcast Designer, RT (2005 to 2013).