Alexandra Nemytova

• Led the redesign of Oxford Learning Link, a self-study and assessment portal for students and tutors across Higher Education titles; cut the access flow from eight screens to three
• Design to WCAG AA as standard, a requirement across Oxford Academic products, from colour and interaction patterns through to how designs translate into accessible front-end code
• Designed and shipped AI-powered features for Oxford English Dictionary, an AI quotation finder and research assistant, now in production
• Redesigned the AI assistant's interaction model around real system latency, embedding it in the page instead of a modal so researchers keep working while queries run
• Lead UX discovery and analysis, present solutions to internal stakeholders, and define research tasks for the research team; build HTML and Figma prototypes
• Work in agile cross-functional teams with product managers, engineers and researchers; contribute to platform-wide consistency across a complex product ecosystem

• Designed and usability-tested the NHS COVID-19 (QCovid) risk calculator to GDS standards in a regulated clinical context
• Redesigned core flows of PEMS, a long-running student placement management platform, within existing backend constraints, based on four interviews and user shadowing; laid the foundation for a reusable design system. Usability testing showed a 54% improvement in task-completion speed
• Ran a WCAG 2.1 AA and GDS accessibility review of local authority client portals, including Online Financial Assessment personas, and delivered UX recommendations for headings, calls to action, contrast and interactive cards
• Designed and researched a case management system for West Essex County Council through dozens of in-depth interviews with frontline social care workers, plus admin dashboards for volunteer matching and coordination
• Turned a client's concept into an AI-powered medical product MVP, running a six-hour stakeholder workshop through to a clickable prototype handed over for clinical validation and development
• Reviewed an internal time-tracking and reporting workflow and proposed a redesign

• Co-founded and led product and design for a web app offering developmental screening and personalised activity plans for children aged 2 to 8, taking it from concept to a UK pilot, backed by early friends and family investment
• Moved registration from the start of the screening questionnaire to the end, taking sign-ups from zero to 20 registrations and 9 purchases on the same paid placement
• Rebuilt the product around parent confidence and support after pilot research showed the real barrier was acting on guidance, not lacking it
• Designed the service beyond the screen: the physical activity box, its contents, inserts and printed materials, alongside packaging and logistics testing

• Designed and launched Auto Apply, the only product feature released during my contract, while owning the live marketing and onboarding funnel and designing the wider dashboard for an AI-powered job search platform for the US market
• Worked in constant dialogue with AI engineers to map where the models were reliable and where the product needed to compensate

• Built the design system and UI kits that other designers and external developers worked from, across six products
• Built and led design for a multilingual mental health platform from zero to launch, supporting a community of 20,000+ members
• Owned onboarding, email sequences and scripted dialogue flows, including a Telegram assistant for people managing stress
• Led a remote design team and defined product strategy end to end

• Lead brand, website, and digital and print materials for three London conferences; built the digital team's workflow and systems

• Seven years designing and laying out a print and online magazine, a visual school where nothing can be quietly fixed after publication; led UI/UX for the web portal and online shop

Earlier: Creative Designer, Luckybird Concept (2013 to 2014). Motion and Broadcast Designer, RT (2005 to 2013).