Product design, UX Strategy, Android, iOS
CAE contacted me to help create a reading app for children aged 3 and up, helping them develop early literacy skills through interactive games and structured learning experiences.
My role was to shape the UX design strategy, ensuring an engaging, scalable, and intuitive user experience while working closely with educators, UI designers, and developers.
My role was to shape the UX design strategy, ensuring an engaging, scalable, and intuitive user experience while working closely with educators, UI designers, and developers.
UX Design Strategy for a Learning App
"Encourage young learners (4-7 y.o.) to read their first Russian letters, words, and stories with this engaging early literacy and phonics app that helps to build up reading fluency using fun educational mini-games in Russian language."
Key Responsibilities & Contributions
Game Experience & Interaction Design
• Developed the core gameplay experience, translating educator insights and methodology into intuitive, interactive flows
• Collaborated with the education expert and visual designers to refine game mechanics, difficulty progression, and engagement strategies
• Ensured a child-friendly user experience, incorporating age-appropriate interactions and accessibility considerations
• Collaborated with the education expert and visual designers to refine game mechanics, difficulty progression, and engagement strategies
• Ensured a child-friendly user experience, incorporating age-appropriate interactions and accessibility considerations
User Flow, Onboarding & Purchase Path
• Designed the user journey, including onboarding, learning progression, and reward mechanics
• Crafted a seamless onboarding experience to help parents understand the app’s educational benefits and navigate features with ease
• Defined the purchase flow, balancing frictionless access with clear value communication.
• Crafted a seamless onboarding experience to help parents understand the app’s educational benefits and navigate features with ease
• Defined the purchase flow, balancing frictionless access with clear value communication.
Scalability & Feature Roadmap
• Created a scalability strategy, outlining how new sections, activities, and educational features would be introduced
• Proposed A/B testing options for new features, pricing models, and engagement tactics
• Structured UX guidelines for future updates, ensuring consistency and adaptability as the app evolved
• Proposed A/B testing options for new features, pricing models, and engagement tactics
• Structured UX guidelines for future updates, ensuring consistency and adaptability as the app evolved
Marketing & Visual Design Support
• Designed the product landing page, ensuring clear value communication and user conversion optimization
• Created App Store and Google Play icons, aligning with brand identity and mobile store best practices
• Created App Store and Google Play icons, aligning with brand identity and mobile store best practices
UX & Development Handoff
• Delivered detailed user flow documentation for UI designers and developers
• Worked closely with the development team to ensure smooth implementation of interactions, onboarding, and purchase paths
• Worked closely with the development team to ensure smooth implementation of interactions, onboarding, and purchase paths
"I had the pleasure of working with Sasha as a UX consultant for my application project, a reading game for children, and her expertise was invaluable. Sasha’s professional UX vision seamlessly complemented the game methodology we were using, resulting in improvements to both the onboarding process and user engagement. Thanks to Sasha’s insights, we were able to save significant development time and deliver a more intuitive and effective user experience.
I’d also like to highlight Sasha’s strong sense of taste and her keen eye for aesthetics, which were essential in elevating the overall design."
I’d also like to highlight Sasha’s strong sense of taste and her keen eye for aesthetics, which were essential in elevating the overall design."
Results & Impact
Released at 2024
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Transformed educational methodology into a structured, engaging digital experience - Created a clear UX strategy for scaling the product, supporting future expansion
- Defined onboarding and purchase flows, improving user adoption and retention
- Developed a marketing-ready landing page and store visuals, strengthening the app’s brand presence
- Provided a UX framework that streamlined collaboration between design, development, and education experts