Building a multilingual mental-health platform from 0 to launch

0→1 Product Design · Design Systems · Design Leadership

Role: Founding Product Designer
Team: Remote product, design and development team
Scale: Six digital products · 20,000+ community members

Freemynd grew from an early product idea into a multilingual mental-health and self-help platform spanning six digital products.

As Founding Product Designer, I shaped the product strategy, led design across the ecosystem and built the shared design system and UI kits used by other designers and external developers.

My work included:

• Taking the product from 0 to launch across web and mobile experiences
• Building a shared design system to keep six products consistent as the platform grew
• Leading a remote design team, setting direction and reviewing design work
• Designing key user journeys including onboarding, email sequences and scripted conversational flows
• Working across product strategy, UX, UI and brand to create one coherent experience

The platform has since evolved into a community of 20,000+ members.

Full case study in progress
I’m currently documenting the wider product and design-system work behind Freemynd. I’m happy to walk through the product decisions, team setup and design-system approach in more detail in an interview.