e-commerce, branding, UX Strategy
Freemynd is a multilingual mental health and self-help platform, that provides various psychological tools, self-guided programs, and a curated directory of therapists and mental health professionals. The project required the development of a strong brand identity, a seamless user experience, and a scalable design strategy, all while working within the constraints of an existing platform.
As the Founding Product Designer at Freemynd, I built the entire digital platform from the ground up, defining the product vision, UX/UI strategy, and scalable design system.
As the Founding Product Designer at Freemynd, I built the entire digital platform from the ground up, defining the product vision, UX/UI strategy, and scalable design system.
Freemynd – Digital Mental Health Platform
- A web platform with an online store, expert directory, product landing pages and a blog
- Two mobile applications: Character Map and Metaphorical Cards
- A unified design system ensures a cohesive and scalable UI across all products
My Role & Design Strategy
The goal was to create a calm, intuitive, and inclusive experience that supports users seeking psychological self-help tools and professional guidance.
As the sole product designer, I was responsible for:
This role required a balance of strategic thinking and hands-on design execution, ensuring that every product felt intuitive, visually cohesive, and accessible.
- Defining the design vision and aligning it with business strategy
- Leading UX research & user interviews to shape product decisions
- Building the UI from scratch, ensuring a seamless, scalable experience
- Developing the brand’s design system, enabling consistency across all digital products
This role required a balance of strategic thinking and hands-on design execution, ensuring that every product felt intuitive, visually cohesive, and accessible.
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