E-commerce, web-portal, UX/UI
Veter Magazine started as a lifestyle online publication and has since grown into a large-scale media project, including print magazines, city festivals, charity markets, events, and online/offline stores.
The challenge was to design and launch a digital platform that could seamlessly integrate all these elements, maintaining the unique aesthetic and editorial style of the brand.
The challenge was to design and launch a digital platform that could seamlessly integrate all these elements, maintaining the unique aesthetic and editorial style of the brand.
Internal Time Tracking & HR Reporting System
The project required the creation of a fully functional web portal that combined:
• A content hub for lifestyle articles
• A structured navigation system reflecting the print magazine’s themes
• A platform for promoting brand projects (festivals, shops, schools, and events)
• An e-commerce store with a user-friendly catalogue
• A content hub for lifestyle articles
• A structured navigation system reflecting the print magazine’s themes
• A platform for promoting brand projects (festivals, shops, schools, and events)
• An e-commerce store with a user-friendly catalogue
Challenges
1
Translating a Print-Centric Experience into Digital
The print magazine had a strong identity and storytelling format that needed to be adapted for the web without losing its authenticity
2
Balancing Editorial and Commercial Features
The site had to function as both a content-driven media platform and an e-commerce store, ensuring smooth integration of editorial articles and product listings
3
Creating a Scalable & User-Friendly Navigation System
With multiple sections covering articles, events, workshops, and shops, the platform required a clear and intuitive navigation structure
Process & Approach
Step 1: Research & UX Strategy
• Analysed the brand’s print materials and audience expectations.
• Conducted competitor research to identify best practices for digital magazine and e-commerce integration.
• Developed a content architecture plan, mapping out the user journey across different sections of the site.
Key Deliverables:
✔ Site structure & navigation strategy
✔ User journey mapping
• Analysed the brand’s print materials and audience expectations.
• Conducted competitor research to identify best practices for digital magazine and e-commerce integration.
• Developed a content architecture plan, mapping out the user journey across different sections of the site.
Key Deliverables:
✔ Site structure & navigation strategy
✔ User journey mapping
Step 2: UX/UI Design & Prototyping
• Designed an MVP version of the web portal, ensuring that both editorial and e-commerce features worked cohesively.
• Created high-fidelity UI mockups, maintaining Veter Magazine’s signature aesthetic.
• Developed an intuitive filtering system for easy navigation between articles, events, and shop categories.
Key Deliverables:
✔ Wireframes & high-fidelity UI designs
✔ Responsive design ensuring accessibility across devices
• Designed an MVP version of the web portal, ensuring that both editorial and e-commerce features worked cohesively.
• Created high-fidelity UI mockups, maintaining Veter Magazine’s signature aesthetic.
• Developed an intuitive filtering system for easy navigation between articles, events, and shop categories.
Key Deliverables:
✔ Wireframes & high-fidelity UI designs
✔ Responsive design ensuring accessibility across devices
Step 3: Development & Launch
• Worked closely with developers to ensure a seamless transition from design to implementation.
• Integrated an online store, structuring product categories for a smooth shopping experience.
• Launched the platform with ongoing usability testing and feedback iterations.
• Worked closely with developers to ensure a seamless transition from design to implementation.
• Integrated an online store, structuring product categories for a smooth shopping experience.
• Launched the platform with ongoing usability testing and feedback iterations.
Key Deliverables:
✔ Live MVP launch
✔ SEO-optimised content structure for better discoverability
✔ Performance improvements based on real user feedback
Results & Impact
✔ Successfully transitioned the brand’s print identity into a cohesive digital experience.
✔ Increased online engagement, with a structured platform for content, events, and shopping.
✔ Improved content discoverability, thanks to an intuitive navigation system and SEO-optimised structure.
✔ Launched a scalable MVP, allowing the brand to expand its digital presence further.
✔ Live MVP launch
✔ SEO-optimised content structure for better discoverability
✔ Performance improvements based on real user feedback
Results & Impact
✔ Successfully transitioned the brand’s print identity into a cohesive digital experience.
✔ Increased online engagement, with a structured platform for content, events, and shopping.
✔ Improved content discoverability, thanks to an intuitive navigation system and SEO-optimised structure.
✔ Launched a scalable MVP, allowing the brand to expand its digital presence further.
This project successfully merged media, commerce, and brand storytelling, creating a platform that not only serves as an online magazine but also as a central hub for Veter’s growing ecosystem of events, retail, and cultural initiatives.